Regulatory Status

What this means

• We are not authorised or regulated by the Financial Conduct Authority (FCA) and we are not on the FCA Register. We do not currently provide any regulated financial service.
• Any references on this site to a “card,” “payment,” “balance,” or “spend management” feature describe a product we are designing. None of these features are live, available, or being offered to any person or business.
• When the product launches, the underlying card issuance, payment processing, and e-money functions will be provided by an FCA-authorised partner (for example, an authorised Electronic Money Institution or BIN sponsor such as Stripe or an equivalent licensed provider). Those services will be subject to that partner’s terms, eligibility criteria, and compliance checks.
• Nothing on this website is a financial promotion, an offer of financial services, or an invitation to apply for any financial product.

What the waitlist is — and isn’t

Joining our waitlist tells us that you are interested in being contacted when we are ready to onboard customers. It is also an opportunity to take part in product research interviews that help shape the platform.

Joining the waitlist is not an application, not a contract, and not an entitlement to any financial product. We will not charge you, issue anything to you, or share your data with our future partners without your separate, informed consent at the appropriate time.

Loyalty & merchant-marketing services

Our loyalty and merchant-marketing services — the matching of businesses with partner merchants who fund a marketing contribution against employee spend — are designed as a commercial referral and software service. In their current design they are not, in themselves, a regulated financial activity.

We will keep this position under review as the product evolves and we will update this page if the regulatory characterisation of any element of our service changes.

Language used on this site

Because we are pre-authorisation, we are careful with the language we use:

• We describe what we are designing and researching, not what we are offering.
• We do not present specific fees, percentages, or limits as a contractual offer to any user. Any numerical examples are illustrative and subject to change.
• We do not use protected terms such as “bank,” “deposit account,” or “credit” in connection with our forthcoming product.
• We do not use partner brand assets (for example, Stripe or Square logos) until that partner has approved our materials.

Changes to our regulatory position

Once we sign a regulated partner, become an Appointed Representative, or are ourselves authorised by the FCA, this page will be updated to reflect that change and additional terms will apply to anything we offer.

Contact us

If you have any questions about our regulatory status, the design of the future product, or how your information will be handled during the research phase, please email hello@lovalty.com.